Generation Y is the offspring of Baby Boomers and are referred to as Echo Boomers or Millennials. Members of Gen Y were born roughly between 1980 and 2000, although some demographers consider the birth years to be between 1977 and 1997.

In this article two important marketing strategies are reviewed: search engine optimization and social media.

Just as the spokes of a wheel are held together and strengthened by its hub so too is the planning for a successful marketing campaign. The greater the integrity and quality of the hub, the better are the chances that the spokes will stay true and provide far reaching performance.

The canvas I have outlined for successful web marketing is taking shape. The first article looked at the necessary stages we need to develop. We started with market research and analysis of our competitors and now armed with this information we can proceed to perhaps the most critical component of all, developing our keyword targets and creating supporting text for them.

AOL, hoping to revamp its services, has a new branding strategy in place. Plans now focus on the AOL search engine and targeting specific niche audiences. Some naysayers are already contradicting its efforts; however, the results remain to be seen. Will other struggling search engines join the bandwagon?

I am often reminded how important it is to develop a well thought out business plan. I speak with numerous clients each day, each having a passion to promote their service, information or product and yet although they may be experts in their field, they do not have the expertise or foresight on how to market the site. Often times the website is destined to stay in the closet and never get the online exposure they need and are hoping for. And often times the client lacks an objective perspective, sort of being amongst trees in a forest and not being able to see to whole picture.

There is a common misconception from people who are running an online business from home. They think they need to sell their products or services, and work hard on finding ways in which they can "sell" them. Selling is not about "closing" the sale per se. Selling is really a process about trying to understand what people want and need, the motivations of why they want and need those things, and then guiding them through a process of having them buy those things from you, or if you don't offer a solution from someone else.

Well look who finally got to the party. I have been a web video producer for over three years and a video producer for over ten. Gone are the days of multiple DVD duplication to be distributed via direct mail.

After you've shot your 'raw footage', it's time to bring everything together into a coherent, entertaining, and motivating program. Since we're living in the digital age, it's very likely that you'll be editing your program on your computer. There are different levels of editing software and since this is about producing a professional corporate video, I focus on the professional program that we use at Video One Productions, called Final Cut Pro (FCP). It's only available on the Mac.

OK. You've written your script, got everything approved, organized everything and everyone, and now you're ready to shoot your video. Here are the major considerations for the video production stage.

I once read a quote that sums up the frustration that many companies have when it comes to truly measuring online performance:

”I know that half of my advertising budget is completely wasted, I’m just not sure which half.”