Well look who finally got to the party. I have been a web video producer for over three years and a video producer for over ten. Gone are the days of multiple DVD duplication to be distributed via direct mail.

Most of us recognize the powerful potential of web video, and heaven knows, we have all seen the success radio can have for an advertiser. Maybe you have tried radio with limited or faint results, and maybe you have delayed upgrading your web presence with video.

I'm sure you have your reasons. Running a business is challenging enough, and some of us small business owners just have too many questions to simply jump in and hope the pool is deep enough.

Now we are going to be affronted with economic doom and gloom. Another distraction that will enable us to sit still, paralyzed by fear, when we know something regarding our marketing efforts has to be done.

Its time someone brought you a solution that is more than a product or an ad schedule. Something you can get your brain around.

Well pour a beverage, get comfortable, and listen up; because a big dose of common sense is coming your way right now.

If you cannot readily admit that the internet is the way that consumers research products, please put this down and sell your business. Hurry, while it's still worth something. If you don't know how to use the internet or are confused by it, again, listen up.

Let's use a kitchen and bath remodeler for an example. I have successfully used radio for my clients for years. Radio is intrusive. Radio speaks to people literally, and it has the power to maximize the images that people create in their head. This effect is why books are almost always better than the movie.

Now ABC Kitchen and Bath has a successful business, but recognizes they are missing market share on the web and/or in their service area. They have tried radio in the past, but results were flat; at least, in their perception if not in reality.

They bought a good schedule, they had someone write what they thought was a good commercial. Now they are very hesitant to use radio. Why? Because there were no results that they could directly attribute to the radio campaign.

They have a website. They think it looks pretty good and it tells us all what great people they are and how long they have been in the business, and friends, much like the commercial on the radio...no one cares.

In my younger years I sold cars. Even though I knew and could recite everything a good salesman or enthusiast should know about the Corvette;( horsepower, suspension, performance stats), if I wanted to sell it I only had to tell the prospective buyer how many women he will meet in the car, and the check book or credit app. comes flying out.

See, it's what impact/benefit a product or service is going to have on someone's life that is important. As evidenced by nearly every first time Harley Davidson buyer. The lifestyle holds more appeal than the motorcycle; and believe me the motorcycle holds plenty.

The kitchen remodeler faces two realities. One, the radio cannot showcase the awesome work that they do, and consumers want to see it. Two an awesome web presence that is not being identified by their traditional marketing efforts, hangs out in space; informing no one, selling nothing.

Video on your website is a reason to go there. If you are smart and lucky enough to provide content that they want to see (i.e. how there new kitchen will make cooking easier, gather the family, and impress while entertaining), you will have their interest.

This is important so read slow...When a prospect is interested in your product after seeing the life or business benefit of it, closing ratios go higher, price is less of an issue, objections are easier to overcome and buyers remorse is virtually eliminated.

The marketing flow chart works like this. Put an interest sparking commercial on the radio that drives traffic to the website. Provide content that illustrates life benefits that are provided by the product along with testimonials. Require visitors to opt in to see the videos, thereby growing your email list automatically, while providing you an opportunity to measure via clicks to website vs. opt ins to view your campaigns effectiveness. Then...follow up on your leads.

In ten years of selling radio, perhaps the biggest challenge for me and more importantly my clients is "how do we measure results?" This tack provides an honest measure of clicks to, videos watched, deals closed. A drop in traffic signals a need for better copy or schedule adjustments.

Your website needs to provide an easy path to contact you or purchase from you. "See our videos at newkitchennewyou.com" gives you an opportunity to drive traffic to the website, and the video prompts the call.

It's easy, it's trackable, and it's a complete circuit guiding the prospect to the video illustrated lifestyle benefit. It's always easier to sell people who come to you with the desire to buy, then to have to convince them.

Finish your drink, stop making excuses and start closing deals. Believe me, the world will not wait for you.

Websites don't attract attention just because they are there, and radio commercials don't get passed around and reviewed on a lap top while the wife watches American Idol.

Together, well, you figure it out.