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Online Advertising Campaign Analysis

Input
# Visitors: How many people find your site in the search engines each month?
What is your total Search Engine marketing investment?				$
# Leads: What % of visitors do you expect to inquire or respond to your offer?					%
# Buyers: What % of inquiries/leads do you expect will buy?					%
How much do you expect each buyer to spend (average sale)?				$

Results
# Visitors:		Cost per lead:		$
# Buyers:		Cost per buyer/new customer:		$
Total Revenue from Program:	$	Cost per visitor:		$
ROI:			%

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