How Google is splitting the Adsense pie.

[Electra]

Google discloses AdSense revenue share

Google has finally revealed how it shares advertising revenue with AdSense customers who run Google ads on their own sites. AdSense customers are publishers who run "Ads by Google" ads on their pages as well as those who use a custom Google search box on their site and run search-related ads. Those in the first category--AdSense for content--receive 68 percent of the revenue that Google earns for selling those ads, while AdSense for search customers get 51 percent of that revenue, the company revealed for the first time Monday in a blog post. Major publishers negotiate individual deals with Google for those revenue splits, but the tons of smaller publishers and companies that supplement their income with these types of ads had never been exactly sure how Google was splitting the pie, creating frustration for many in the publishing community.


http://news.cnet.com/8301-30684_3-20005760-265.html?tag=newsEditorsPicksArea.0

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