It is easy to assume that just because people agreed to be on your mailing list, they will read your messages. You are not sending spam and they requested your material, after all. Aaaah - if only this could be true... Not in your dreams! There are many factors determining when the message is read and when it is not. The content, of course, and the quality of your writing style has a *lot* to do with it. But no matter how good the quality of your message is, the look is equally important. Your message must be *easy* and *inviting* to read, otherwise you might lose the competition for the time and attention of your recipient.

The issue of HTML email versus text email usually raises heated debate amongst those involved in email advertising. For some people, feelings about HTML-formatted email have changed over time. However there are a number of issues that one should take into consideration before making a decision either for or against sending HTML email in their advertising campaign. It may show to be successful way of advertising, but then on the other hand it could be a pain to the ones on the receiving end.

You've probably read 1000 times that "the money's in the list." If you're an Internet or email marketer, that's only partly true. The truth is that the money is in properly written emails, that get delivered to your list members. That last part is what most online marketers are missing! An article in the June 2004 issue of Time Magazine reported that 40% to 70% of email sent to the four major ISPs is deleted at the server. Those ISPs are MSN (including Hotmail), Yahoo, Earthlink and AOL. That simply means that there's a very good chance that your legitimate email is not getting through to those subscribers using those ISPs.

When I first started online marketing I kept hearing the so-called gurus shouting "The Money Is In Your List!" Up until that time the only list that meant anything to me was probably my grocery list. However, as I quickly became familiar with web marketing, list building became one of my key goals.

Tips to have more subscribers

We have already published an article about some tips to increase your subscriber list but we focused there more on the importance that newsletters have, the benefits and the advantages, giving some pieces of advice on how to have a quality subscriber list, how to search for new subscribers and how to develop your list. In addition to that article, we try here to give some descriptions on how your newsletters should be in order for you to maintain and increase subscriber list.

HTML messages allow for text formatting, multiple columns, images, and brand recognition. They are growing in popularity and over 95% of customer email programs today will support HTML email. Unfortunately most spam is also formatted using HTML and thus differentiating between requested email and HTML spam messages can be difficult.

We've all heard people say - "Build a Targeted Opt in List!" If want to have a continuous source of targeted traffic then nothing can be better than an opt-in list. This way the promotion and marketing of your product or affiliate products can go on for years to come without the proverbial hitch.

What are opt-in rates? Opt-in rates refer to visitors to a website who opt for their email ID to be added to your database. This may be achieved via providing them freebies or newsletters or even free crash e-courses that arrive at their Inbox every week on a particular day.

Yes, most internet marketing gurus tell use that "the money is in the list". As a product creator or affiliate marketer, an email list is your most valuable asset. It represents an available target market that you can market your products and services to over and over again.

Which Newsletter Format Should I Use? Text, HTML or PDF?

Having an electronic newsletter (or e-newsletter) is an excellent way to stay in touch with clients and prospects. An e-newsletter can be produced significantly cheaper than a print newsletter and can be distributed at the click of a button without the cost of postage. Many professionals don't make use of this important marketing tool because they quickly get overwhelmed by all the options. This article will give you a basic understanding of the three basic formats for e-newsletters each with unique advantages and disadvantages.