There are several options to choose from when it comes to search engine marketing, and the company you select should lay out all the alternatives for your website up front. These include PPC advertising, an SEO campaign, or various combinations of the two. Learn what each of these options entails and see which one would be best for your website.

You may say that SEO Visibitly is just plain wrong! I know the very idea would upset Mrs Garton, my old English teacher, but sometimes using misspellings could be the right thing to do. To explain why optimizing for a misspelling can help increase your website's traffic we need to take a look at our own search habits. I type fairly quickly, but not very accuratley or should that be accurately, so mistakes, like that one, often occur. When I’m using a Word processor or my blog account spellcheck takes care of those errors for me. With the search engines there’s no spellcheck, you get exactly what you typed. I guess the same is true for a lot of people searching for information. So, quite often, a phrase like SEO Visibility will be transformed into SEO Visibitly.

There's a new system that's shaking up how websites garner search engine ranking. The former quick ways of keyword stuffing, link farming and so on are no longer the best route to go. Latent Semantic Indexing is changing the way searches happen. As a result, this new system is also altering the necessary strategies for getting traffic and ranking. Google is behind the creation of latent semantic indexing. This system, which basically means hidden meaning indexing, was designed to enable the search engine to better scan pages for their overall themes. It boils down to being a system that offers a more sophisticated way for the search engine to measure sites for their relevance in regard to individual searches. While latent semantic indexing doesn't require a complete redo of websites, it does mean that webmasters who focus on high quality content are more likely to get ahead.

Did you know that over 80 percent of people do not get past the first page of search results? With millions of websites competing for the first few spots on the results page, it is essential to optimize your website for search engines to beat the competition. In the absence of search engine optimization, even the best designed website with great products and services will go unnoticed. Search engine optimization agencies can help you effectively optimize your website, improve its visibility and get prospective customers to your website, expanding your client base and increasing profits.

The benefits of leveraging your company's existing assets are closely examined – assets that your search engine optimization company can help you identify. Utilizing your people (sales, customers, and company experts) and content (whitepapers, articles, press releases, and offline marketing) throughout your SEO campaign will help you overcome challenges and, ultimately, bring your website more qualified traffic and leads. Achieving internal buy-in, leveraging your existing assets, and understanding the unique challenges of outsourcing to a search engine optimization company This is part two of the article Adding Search to Your Marketing Mix. Read Part 1.

Someone from our membership site recently asked "Do Popups Affect Ranking?" My gut instinct was "How could they?" and "Why would a search engine care whether your site used popups or not?" Then, I thought "Well; if the search engines do pay any attention to popups, they probably rank them lower due to quality issues." However, since it was a member of our site asking the question, I decided to run it through our statistical analysis engine. Wow! What a surprising result! Here is the methodology I used to answer this question. I gathered the results of the queries naturally performed last month by myself and three associates using Yahoo and Google. I then visited each page and kept a tally of pages that used the javascript "window.open" command (a very common way to implement popups). The tally was kept for each of the first eight rankings for each of the two largest search engines (Yahoo and Google).

This is a hotly debated topic. Some SEOs claim that sites with a static IP address rank higher while other SEOs claim that shared hosting is just fine... that it would be stupid for search engines to penalize shared hosting since we are running out of IP addresses and so many sites are currently using name based hosting. First, let's define what we are talking about when we say "static IP" vs "name based" hosting. Here are some synonyms: For "static hosting", the following all mean the same thing: static IP, dedicated IP, http/1.0, non-shared hosting. For "dynamic hosting", the following all mean the same thing: dynamic IP, name based hosting, http/1.1. Let's take a brief history of the Internet to put things more in focus. Once upon a time, every host on the Internet had a unique IP address. It is usually expressed as 4 numbers from 0-255 separated by dots. An example would be 207.44.161.131. There are billions of such IP addresses possible... however, there is a finite number. An organization called ARIN hands out IP addresses in the western hemisphere while another organization handles Europe and another Asia. Those organizations noticed several years ago that we were going to eventually run out of those IP addresses because of the proliferation of web-sites. At the time, every website had it's own dedicated IP address that was associated with it's domain name.

A carefully crafted SEO campaign presents limitless beneficial marketing initiatives for your company, with recent research indicating that of all possible investments the marketing department can make, pay-per-click and SEO rank the highest. With help from your search engine optimization company, you can achieve internal buy-in from the higher-ups and other departments, leverage existing assets, and truly understand the value of outsourcing.

Achieving internal buy-in, leveraging your existing assets, and understanding the unique challenges of outsourcing to a search engine optimization company The powerful capabilities of organic search engine optimization (SEO) are now a highly sought after marketing tool by many companies that want to alert customers to their products or services by focusing on certain keyphrases that highlight these offerings. And though SEO has embarked on a meteoric rise in the past few years, other non-traditional forms of marketing are now gaining a great deal of well-deserved credibility as well. More and more marketers are using paid ads to hone in on a potentially profitable client base, while other more traditional channels, such as PR and print ads, appear to be becoming somewhat less effective.

Different search engines use different algorithms to calculate where you appear on their search results. This article will focus on the factors that we believe affect your results on Google searches. One word of warning, Google does not publish its algorithms and is constantly changing and updating the way it views sites - so these are the guidelines for you to follow, rather than a definitive statement of the processes involved. We will divide the major factors into two main types, namely, on-page and off-page factors. Basically, on-page factors are those things that you can do to improve your ranking by adapting the actual coding of your site. Off-page factors are those factors mainly relating to incoming links to your site. This article, the second of two will focus on off-page factors.

About three times a day I have people ask me “how do I get good Page Rank?” I tell them worrying about page rank on a new website is like weekend jogger thinking about altitude training. In case you don't know what Page Rank (PR) is, it is a score that Google gives a web page out of 10. To find out what sort of page rank you have you will have to download the Google toolbar from toolbar.google.com. Google's Australian site, google.com.au has a PR of 8/10 whereas google.com itself has a 10/10. Many people think that PR is the main determining factor to getting a web page ranked high in Google. What a load of codswhallop! (I don't know what that is I just like saying it). Google looks at the information on the page before it looks at anything else, so if you want to get ranked high in Google focus on creating good content before worrying about Page Rank.